I was in an online networking group for small farmers and agritourism the other day, and one participant remarked that they are “super busy with the new pictures we just put on the web.” They have touched on something that for many small business owners can be one of the trickiest parts of building their digital marketing strategy — having a pleasing visual presence and a professional look on your website.
Businesses and nonprofits are having to get creative right now to get through the COVID era, and some are being forced to get out of their comfort zones when it comes to generating revenue. In my opinion, the best web developers are not just the ones who have the ability to program something complex, but are the ones who can help their clients feel a little more comfortable when they’re being forced to take risks to survive. Here are a few possible solutions for your business or organization that I have been able to put together recently, that might give you some ideas:
As a web developer who has made it a priority to help nonprofits and advocacy groups pursue their missions, I am always on the lookout for articles and stats that may underscore the value of a great website for those groups. Wired Impact is a great resource for nonprofits seeking information on redesigning their websites, and this article is a good roundup of some of the specific considerations that often get neglected by organizations when it comes to their sites. Among these considerations are color contrasts, ease of navigation, performance/speed issues, image quality, having effective calls to action, and making sure the site is responsive for mobile devices.
However, it might be easy to guess the reason for WHY these issues get neglected — they are just not as important as the everyday work required for a nonprofit to effectively further its cause.
