Common Nonprofit Website Issues vs. Broader Organizational Challenges
As a web developer who has made it a priority to help nonprofits and advocacy groups pursue their missions, I am always on the lookout for articles and stats that may underscore the value of a great website for those groups. Wired Impact is a great resource for nonprofits seeking information on redesigning their websites, and this article is a good roundup of some of the specific considerations that often get neglected by organizations when it comes to their sites. Among these considerations are color contrasts, ease of navigation, performance/speed issues, image quality, having effective calls to action, and making sure the site is responsive for mobile devices.
However, it might be easy to guess the reason for WHY these issues get neglected — they are just not as important as the everyday work required for a nonprofit to effectively further its cause.