Category: Websites gen

Marketing your business online – take lots of photos!

Marketing your business online – take lots of photos!

I was in an online networking group for small farmers and agritourism the other day, and one participant remarked that they are “super busy with the new pictures we just put on the web.” They have touched on something that for many small business owners can be one of the trickiest parts of building their digital marketing strategy — having a pleasing visual presence and a professional look on your website.

Link: WordPress skill you need to build a site

Here’s a pretty good post on just what kind of skills you should have when you decide to build a site using WordPress. I don’t agree with everything 100%… for example I’m not recommending Gutenberg to my clients quite yet (I include the paid version of Beaver Builder in my Signature packages instead), but I agree that Gutenberg is here to stay. I might also move basic SEO, learning to use an SEO plugin, and Google Analytics up to “Beginner,” as these go to the heart of lead generation and spreading awareness of your business – usually the main reasons why you need a website in the first place.

Definitely worth a look!

Everyone is going online right now

Everyone is going online right now

There are not many businesses left that haven’t realized the necessity of taking advantage of online sales and optimizing their online presence. Case in point: one of the many local fireworks stands near us has a fully responsive website that allows users to purchase online for easy pick-up on site. Unlike many other business types, this one allows you to light your purchases on fire on the premises as well…

See more examples of possible ideas for businesses trying to pivot in tough times.

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