I was in an online networking group for small farmers and agritourism the other day, and one participant remarked that they are “super busy with the new pictures we just put on the web.” They have touched on something that for many small business owners can be one of the trickiest parts of building their digital marketing strategy — having a pleasing visual presence and a professional look on your website.
Here’s a pretty good post on just what kind of skills you should have when you decide to build a site using WordPress. I don’t agree with everything 100%… for example I’m not recommending Gutenberg to my clients quite yet (I include the paid version of Beaver Builder in my Signature packages instead), but I agree that Gutenberg is here to stay. I might also move basic SEO, learning to use an SEO plugin, and Google Analytics up to “Beginner,” as these go to the heart of lead generation and spreading awareness of your business – usually the main reasons why you need a website in the first place.
Definitely worth a look!
Businesses and nonprofits are having to get creative right now to get through the COVID era, and some are being forced to get out of their comfort zones when it comes to generating revenue. In my opinion, the best web developers are not just the ones who have the ability to program something complex, but are the ones who can help their clients feel a little more comfortable when they’re being forced to take risks to survive. Here are a few possible solutions for your business or organization that I have been able to put together recently, that might give you some ideas:
Things are looking good in WooCommerceLand… I do love a good infographic!
Terrific podcast with WordPress developer Michelle Schulp, talking about the crucial (and oft neglected) role of fitness in the life of a freelancer… something I subscribe to in my own endeavors 1000%.
Pretty good explanation of a common question I get from clients regarding security… why did I get hacked? Why are they coming after ME?? The answer is: sometimes they have a reason (like money)… sometimes people are just jerks.
